free How to Win Friends and Influence People

It is highly relevant to those who are in a role that is centred around building long term relationships with existing customers and new prospects i.e. As it describes on the back of the book – it tells you how to make friends quickly and easily, win people over to your way of thinking, improve your conversational skills and acquire new clients and customers.

We would encourage anyone that is either in sales or new to sales to own a copy. It also discusses managing people and being a leader offering guidance on how to encourage and motivate a team to be more successful. The book offers a great deal of advice that is highly appropriate to consultative selling from seeing things from the other person’s point of view, using their name, and letting them do a great deal of the talking, to being a good listener and being sincere. As the saying goes “people buy from people”, so it goes without saying that if you’re a good communicator it’s going to help you enormously in sales and we have definitely found this to be the case! This makes it easy to dip in and out of, but essentially the reason we feel that the book is so popular (rightfully so) is because it describes in detail how we should communicate with people. This book is divided into four separate parts: fundamental techniques in handling people, six ways to make people like you, win people to your way of thinking and how to be a leader. Our interest was generated by the fact that one of our fathers had been given a copy when he was employed as a marketing manager many years before and we admired his thoughtful approach to dealing with people. It was one of the first sales books that we read several years ago.

Free How to Win Friends and Influence People